The challenge

We wanted to transform women's publishing into a kinder, happier and funnier place.

The product

We design, commission, write and print each issue.

15,000 copies of each issue are distributed to over 1000 outlets in the UK and 20 countries worldwide.

The Oh Comely brand, managed by us, reaches out to 100,000 users online via our social media channels.

The challenge

Headspace asked us to design and implement a data warehouse solution to organise information from operational systems, payment gateways, and SaaS platforms.

The result

We developed an API and an internal analytics platform for sales and business development teams, and external dashboards for partnerships and clinical research.

The challenge

In March 2013, The Hut Group acquired Exante Diet, a £3M revenue per annum weight management website. We led the post-merger integration and advised on strategy, operations and the new product go-to-market plan.

The result

Exante Diet grew more than 100% year-on-year to £6.5M per annum, driven by new product development (10+ new products launches), addition of new marketing channels and data-driven site optimization.